Zurich Fuels Running Community in Spain

Zurich Seguros promotes running through major events like the Madrid Rock'n'Roll Running Series, Barcelona Marathon, and Valencia Marathon, where runners find support and motivation. Personal stories emerge across courses - couples running together, friends providing encouragement at the 30km mark when 'the wall' hits, and communities cheering on participants. albergomalica.it

For over a decade, Zurich has created 'De Pies a Cabeza,' a community of 70,000 runners sharing tips, challenges, and passion. As CEO Vicente Cancio states, their unique approach goes beyond sponsorship to deeply engage with cities, communities, and individual runners.